As the New Year starts, it's worth taking a moment to think about the highs and lows of the year just gone. This will help focus your mind on what kind of things to be paying attention to in 2011: what things bring you success and you would do well to do more of; what things didn't work so well and you would be advised to stop doing?
I invested in learning about doing business online in 2010, which has been somethign of a highlight and now I want to make that business worth something in 2011, so I'll be focusing my effort on the marketing. I find it interesting that although the same fundamental principles apply in the online marketplace, the context is so different and the scale is significantly different.
So I'll be out there seeking to meet people online, to speak/write and be heard and to show how my business can help.
At the same time for my 'traditional' business I will be focusing on meeting people, getting to know others and understand their particular needs and show how I can help. When I was doing that in 2010, it generated a huge buzz for me and it's so enjoyable to meet and work with others to create better business results. The focus though is on much smaller numbers of people and a much more personal relationship, especially as I specialise in helping people improve how they operate individually.
So it is helping people that have given me my best highs and I look forward to much more of that in the year to come.
What about you? I'd love to hear what highs you enjoyed in 2010 and how you will match or better that in 2011. Please do comment.
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